Ascel Bio team and advisors include the world’s leading experts. Our happy customers frequently say things like this:
“I have extinguished all rising concerns using your reports. Appreciate and thank you for your timely reports.”
The client is mentioning “rising concerns” that relate to a current international outbreak that is currently garnering extensive media attention in his home country. Ascel Bio has forecast the case counts to double from their current levels by April, which would be reason enough to pay attention. But the local media is working overtime to hype the issue and is painting a worse picture than good science would support. As a result, everyone has been getting scared.
Such circumstances of hype and fear outpacing reality occurs frequently when it comes to infectious disease. Many of the so-called experts we turn to, for example in media, but also in government frequently try to mislead or scare people about outbreaks when they know there is no threat to the people they are scaring. Their purpose seems to be to get money or attention. But these messages can have significant negative second order consequences, and be bad for everyone. Lack of careful calibration and vigilance leads to financial waste, loss of trust, and ultimately to failures of warning systems to function properly at the time when they are most needed. (We’ll save for another day a discussion about what we think of uncorrected projections of “worst case scenarios” that are 2000x higher than what actually occurs.) To be clear, we are not just talking here about Ebola, we are making a broader assertion.
Because there is so much uninformed hype, lies, and fear mongering, Ascel Bio’s best advice is often for people to calm down. It’s like telling people they are not seeing a UFO in their backyard. Ascel Bio provides accurate forecasts and reliable assessments without the hype. The result: happy (and healthy) customers, who are making level-headed decisions.

